What are CaptchaAds?

People play a fundamental part in the creation and design of Web content. Most modern web sites offer different ways for users to participate interactively: in blog comments and forums, for example, or in private and business networking communities.

But with that interactivity and growing user participation come problems: Automated spam programs, known as spam-bots, post forbidden messages and unpaid advertising, or even read users’ private data of. To protect the website owners are forced to take defensive measures in the form of CAPTCHAs. These serve to distinguish human users from computer-controlled spam bots. But in order to remain “unreadable” by Spam-bots, CAPTCHAs have become increasingly difficult for human beings to solve.

The frustration that resulted from a few of these nearly impossible CAPTCHAs served as a foundation for the CaptchaAd business model in 2008, with the intent to meld anti-spam (CAPTCHAs) measures with advertising.

The result is efficient anti-spam protection through video format–and with it, significantly improved legibility. In addition, combining CaptchaAd bot defense with interactive advertising, which–through a combination of question and answer–increases participation of the user, results in more attention and active engagement with that shown content.

In early 2009 the project become CaptchaAd GmbH. The patent-pending technology of Captcha Advertising makes us the world’s first provider of CAPTCHAs combined with video.

Our goal is to provide something of true value to the Internet and to bring this product–Made in Germany–forward.