Jan Philipp Hinrichs
Founder & CEO
Founded in 2009, the CaptchaAd GmbH (now a part of the Interactive Insight GmbH) is a specialized marketer and technical provider of interactive moving-image advertising. The award-winning founding idea was to replace Captchas, which are used for SPAM-protection, with video advertising in combination with a question about the video clip.
Nowadays, CAds are also implemented in interaction processes as well as a substitute for paywalls and prerolls. At the core is always the interactive CAd player, which combines video advertising with a question about the content of the clip and therefore guarantees, that the clip is being viewed and understood. Numerous renowned advertising partners were already convinced.
As a young company, we work tirelessly to further develop our portfolio in order to create value for advertisers, as well as publishers and users through intelligent placements and variations of the CAd player. Thereby, we already gained powerful support from universities, institutes and other cooperation partners.
CaptchaAd was the first provider worldwide to combine (hiqh-quality) video advertising with the SPAM-protection of conventional CAPTCHAs. CaptchaAd has received several international awards for this idea:
2nd Place, Global Entrepreneurship Competition 2010
2nd Place, start-up of the year 2009
2nd Place, IBTEC 2009
Winner, enable2start, FTD, 2009
2nd Place, TechCrunch Europe Munich 2009
1st Place, StartupCamp, Sun Microsystems, 2009